7 Tips to Make Your Content Go Viral
We live in a world interconnected through advancing technology and the Internet. That said, online content is abundant. With so much competition, knowing how to make your content go viral is paramount. To guide you, let’s dive into tips on making viral content through marketing strategies!
In our current digital age, Internet users can get anything they need online, including information, products and services, and even ideas. In fact, many people go online to keep in touch with friends and family. Well, mostly, anything can be done digitally.
Advertising can even be done online! However, one strategy in particular is considered the core of digital advertising: content marketing.
Why is Content Marketing Important?
Content marketing is the art of engaging customers without straightforwardly selling to them. According to Forbes Advisor, 90% of marketers use content for advertising.
Through this digital marketing strategy, advertisers give consumers important information on products or services, making them relatable and enticing. As a result, content marketers focus on soft selling rather than pushing products into consumers’ faces.
Digital content marketing is at its most effective when it reaches the target audience, preferably a large one. So, here are tips on how to make content go viral and spread it to a wider audience:
7 Tips to Make Your Content Go Viral
#1. Keep Up With the Times
The first tip to create viral content is to stay updated on what’s currently trending. Consider what news stories have been spreading all over the media channels like a virus, and use those to create content.
Content marketing experts can capitalize on the latest trends and discussions relevant to your industry or niche. Timely content is more likely to be read by people searching for the latest information, which can lead to more shares.
Content experts can use trend analysis tools such as Google Trends to identify what’s currently popular.
Another way to get ahead is to plan content around significant events and holidays. For instance, you can use a social media content calendar to prepare timely posts for your chosen platforms. You can even craft content related to industry milestones!
#2. Be Active in Forums and Discussion Boards
Another way to ensure your content is viral is by joining relevant communities, particularly places where your target audience congregates.
Many Internet users visit forums and discussion boards to find others’ opinions on a certain topic, such as a brand, product, or service. They might just be the perfect place to ensure your content goes viral!
Here are key venues for sharing your content and insights:
- Online forums like Reddit and Quora;
- Industry-specific platforms;
- Discussion boards;
- Social media groups, etc.
Then, when you find a discussion about topics related to your article, you can join in by posting important information. This can be in the form of lines or quotes from your work.
In addition, you must avoid spamming content or adding overly promotional posts or replies. By providing genuine answers to questions and contributing meaningful insights, you can prove yourself to be a valuable community member.
Lastly, don’t forget to leave a link to your article and your name!
#3. Write About What Your Audience Wants To Know
Once you’ve realized what your audience is interested in, it’s time to write about it. Professional writers can create well-researched, informative, and engaging content that’s perfect for going viral.
They can present all the necessary information to your audience in a manner that answers all their questions. They can even follow the Google E-E-A-T principle to get your readers’ attention and bump up your standing on search results pages!
However, don’t just write about the latest happenings like you’re working for a news company! Rather, you should create content with your compelling opinion on it. That way, people will find it relatable. They might even pitch their opinions, especially if you allow comments.
Marketing content experts can add visual media to enhance their work. According to Jeff Bullas’ 15 Visual Content Marketing Statistics, articles with images get 94% more views than those without.
#4. Make Use of eBooks
Another tip for creating viral marketing content is to distribute more in-depth work, such as eBooks. These provide in-depth information on a specific topic, which can directly contribute to improving your brand’s authority!
Let’s say you offer cooking classes and want more people to attend them. You can compile all your articles and recipes into an eBook and make it available for download via your dedicated website.
You can share the eBook across multiple platforms on top of your website, such as social media and email. For instance, you can email the eBook to readers and encourage them to share it with their friends. That way, in the near future, they can take your cooking classes too.
#5. Inspire Readers
In viral content marketing, you need to post work that uplifts, motivates, and inspires. After all, your content can influence how a person acts or feels towards a topic.
Key examples of uplifting content include success stories — whether personal or professional — that audiences can relate to and learn from.
That said, positivity within your content can lead to greater engagement! As a result, readers will share your inspiring article with others.
According to surprising Influencer Marketing Statistics, 60% of shoppers are influenced by social media or blogs. That’s why it’s crucial to know your audience and how they use information in their everyday lives.
Lastly, you can cap off your writing with a Call-To-Action (CTA) encouraging readers to take positive steps in their own lives. This can contribute to a deeper connection to your content.
#6. Add Variety to Your Articles
Be creative with the types of content you’re posting. You can use various popular web content types, from ‘how-to’ blogs to infographics and videos. Other examples of content you can post include:
- Opinion pieces
- Case studies
- Interviews
- Listicles
There are many ways for you to write about one topic. Fortunately, content marketing writers are experts at exploring a topic by delving into relevant subtopics. They can create multi-part series on broader yet interesting topics to keep audiences hooked.
#7. Have Your Own Style
When a professional writer creates content, they often follow a particular writing style, sometimes depending on their brand voice.
A personal writing style can make your content more recognizable and differentiate it from other writers’ works. Professional writers can consistently use their unique voice across all touchpoints. Consistency in tone, style, and branding can build trust with readers.
Writers’ styles can be more casual or formal, but above all, they should be genuine in their communication. In fact, authenticity in writing can foster a connection with readers and improve audience engagement.
Make Viral Content Today With the Help of Professional Content Marketing Services!
These are just a few of the many tips for creating viral content. Following these strategies allows you to make timely and engaging content that provides value to your audience.
If your content resonates deeply with your audience, they might share it with their peers seeking similar information. With professional web content services, it can help you boost shareability and get Internet users talking about your content!
