Whether you’re an emerging brand or have been using Facebook for a while, you may have experienced low engagement. Let’s say you’ve got yourself a page with a decent following. Also, you’ve been constantly online and updating. Lastly, you know you have good quality content, but there lies the problem. There are just not enough people consuming it. But what gives? Facebook had 2.91 billion users monthly as of 2021. Your content should be pulling more people! If this is true for you, you must be where your audience is. A Facebook Community Group might be your best option.
5 simple steps to build a Facebook Community Group:
It begins at the start, as all things do.
There are two ways that you can take to build your Facebook community groups:
One is in creating your own group.
As a result, you’re free to customize it depending on how you want it to be. To make sure that people will easily find you right away, you have to create a name for your group. It should be easily recognizable and understandable. Adding a cover photo connected to you and what you do also makes you more inviting to people. When your audience wants to reach out to you, they can quickly look for you in the search tab. Your name will pop up right away!
By having your own group, you choose whether you want it to be a Public or a Private group. Anyone can quickly join a Public group, as it’s a free community. Private or closed groups only let in those interested in joining. This will help you discover audiences you don’t know existed and may likewise don’t know that you did. You can also add a description! This tells members about your brand. Additionally, and the links to where your brand’s pages and social media are. This description will help them know what to expect if they join your community.
Aside from that, it is also essential to set up some rules and guidelines to keep your community organized. Also, this ensures that the group is a safe space for them to engage constantly. For example, include what you expect the members to post and how they should act. It’s vital to emphasize respect at all costs.
The second option to build your community is joining existing groups.
These must be aligned to your goals and what you do. For example, if you are a brand offering a book of the month, you might want to join book-centric groups.
Invite people and let your community grow.
When you’ve finally established your group, it is time to open the doors and let new members in. You can share the link to join on your social media pages or existing groups. It is also vital to make them feel valued by welcoming them to the group. Then, start discussions so they can get to know each other.
It helps to have someone help you administrate.
Adding Administrators (Admins) or social media managers to help you monitor your group and page is a significant advantage. With their help, you can easily regulate your group. In addition, they can assist you in engaging with your growing community and identify what you need to do or improve. Administrators also review and filter content posted by your members to see if they follow the guidelines.
Make sure to post valuable content.
Now that you have invited people to join your group, it is essential to keep them interested. So you can do this by posting valuable content. You can be as creative as you want, as long as the content matches your audience’s needs.
Posting something that will spark a discussion will also help raise your engagement. This allows your members to communicate with each other and share their different perspectives and stories. Having a different approach is also good to keep things interesting. For example, you can be witty, and you can share heartfelt content or professionally share tips that will help them.
Having a group is a given that you will constantly be releasing and taking in different content, and so to help you manage this, you can schedule your posts or post a schedule of your posts or topics to give your members something to expect. Use different social media scheduling tools to help you with this to make it more convenient.
Be up to date, monitor your group, and engage with them so that they won’t feel ignored.
The key is consistency.
Being consistent is the key to success. If you have a schedule for posting your content, you must follow it religiously. Then, your audience will know when to expect your posts or services. Consistency in this narrative also doesn’t mean stagnancy. It means being consistent in allowing yourself to improve and adopt new and innovative ways to engage with the community. You can switch it up by posting written content on Mondays and Tuesdays. Then, you can have discussions on Wednesdays or Thursdays. Lastly, you can designate real-time live engagement through Facebook live on Fridays. You can even choose a different platform for this if you want to.
Knowing when to post is also an advantage.
Build your Facebook Community Groups Today!
The bottom line is: you have to give people the same, if not more, improved content. You have to be consistent from day one up and beyond. This will give your old members something constant yet new. Additionally, your new members have something unique that promises to be regular and consistent.
Building your Facebook community group is one of the many things you can do as a brand. (Or even as an individual!) It’s an excellent strategy to get yourself out there. Firstly, it allows you to connect yourself with the people who share your interests. Also, it shows people what you can offer even if they don’t know it just yet. So get started now by visiting Facebook to create your community!