Email Bounce Rate and How To Keep it As Low As Possible

EMAIL BOUNCE RATES AND WHY THEY HAPPEN

Soft Bounce Rates

  • Your recipients’ email is full. If a recipient’s inbox is full, it’s likely to send your email back. Of course, recipients can free up inbox space.
  • Their server is down or offline. There are instances where the Bounce Rate issue lies with the email server. So the server may have crashed or overloaded. Otherwise, it may be under maintenance. Thus, if this is the case, then it might be best to wait a while before you resend the email.
  • The file size of the email might be too large. Emails with heavy attachments such as megabyte-heavy images tend to bounce back. This issue is especially true if there’s a filter in place.
  • Auto-replies. Your customer might have set up Auto Reply, which may cause your emails to be delivered back to you.

Hard Bounce Rates

  • Incorrect Emails. There are no autocorrects or a standard to email addresses in sending emails. So, if you accidentally type it wrong, or send it to an incorrectly supplied email, then it’ll most certainly bounce back to you.
  • Fake or Made-up Mail Addresses. Some people give phony email addresses. This usually happens when you ask for an address in exchange for something online, like content or a discount. Using Double Opt-In can help avoid these bounces.
  • The receiver’s Email Server may have blocked your delivery. If your message is going to spam, perhaps the recipient’s email provider has strict spam filter settings. Some companies do ensure their safety via cybersecurity. Or unfortunately, this may also be because the recipient has purposely blocked you. If it’s the former, you can ask them to add you to their contacts list. But if it’s the latter scenario, it can’t easily be helped. You can’t please everyone.

WHAT IS THE ACCEPTABLE EMAIL BOUNCE RATE, YOU MIGHT ASK?

TIPS TO REDUCE YOUR BOUNCE RATES

1. Make Sure to Update and Keep Your List Clean.

2. Send Quality Emails.

3. Build Credibility by Verifying Your Domain.

  • build credibility;
  • lessen your bounce rate by minimizing possible soft bounce rates; and
  • improve your emails’ deliverability.

4. Constantly Monitor Your Bounce Rates.

GIVE YOUR EMAIL MARKETING ENDEAVORS A SIGNIFICANT BOOST

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