Email Marketers and Cybersecurity: Quick Tips
Email Marketers have a lot to handle. To be sure, email is faster and thus can bring in more loyal subscribers! However, it’s not without its risks. Cybersecurity has grown into a necessity, with the rate of cyber-attacks rising as time goes on. Email Cybersecurity is no different. After all, some Marketing Emails do contain sensitive information. Thus, Email Marketers need to learn about cybersecurity and keep data secure.
Quick Tips For Email Marketers About Cybersecurity
For many marketers, email is an effective communication channel. It has both current customers and prospects! Verizon’s 2019 Data Breach report highlighted that 94% of malware gets delivered via email. Thus, email is a source of vulnerability since it provides attackers with a potential pathway into your systems and data.
As an email marketer, you should guarantee the security and safety of your email environment. Adopting email security best practices will help you create an extra protection layer. So, here’s how you can protect your mail system and data from attacks:
Marketers often send emails containing sensitive customer information. Such information includes:
- phone numbers,
- social security numbers,
- credit card information, and
- home addresses.
Using encryption for all your emails with business contacts and customers goes a long way in securing sensitive data.
Encrypting your emails means they’ll be unreadable to everybody else apart from the intended recipient. It also guards against email spoofing or unauthorized recipients forwarding the emails to other recipients.
Validate Your Email List
Having a long mailing list is the bread and butter of email marketing. However, it’s best to remember that it’s never about the size of an email list but its quality. Verifying your email list regularly ensures that whoever is on it are customers who signed up. In addition, inactive accounts are often the target of hackers. As a result, hackers use the accounts as the base of operation to perpetrate attacks.
While juggling multiple tasks, it’s easy to overlook email validation. However, verifying your email list is essential to campaign deliverability and cybersecurity. Verifying email lists means checking for disposable emails to eliminate common threats, including spear phishing.
Enabling firewalls and other enterprise malware protection tools can help to prevent attacks perpetrated via email. Enterprise-level email protection solutions minimize the probability of human error compromising your organization’s email marketing efforts. They also help you to detect threats and prevent attacks.
When shopping for an enterprise email security solution, ensure that whatever you choose supports DMARC, DKIM, and SPF. Upon combining these security protocols, it’s pretty easy to combat spoofing. Thus, it prevents all types of email-borne threats.
Fortunately, there are dozens of accessible or affordable cybersecurity tools you can leverage to secure your email marketing environment. For example, email firewalls filter emails with malware. On the other hand, antivirus software scans the emails for worms, Trojan horses, and viruses before downloading anything.
Cyberattacks have become so prevalent that they’re a matter of when and not if. As a result, companies should always prepare for attacks, and there’s no better way to do so than undertaking regular cybersecurity training. Moreover, employees at all levels need such training. Marketing teams, in particular, need training because they are often the first point of contact in a company.
If your marketing team understands the dangers posed by email-perpetrated threats and how to respond to these threats, it will be easy to keep attackers at bay. Whenever attackers target your marketing team via phishing emails, they’ll know how to act in a manner that doesn’t compromise your data security. For instance, they’ll know which emails to flag and forward to the IT department! As a result, the mail is scanned for potential threats.
Therefore, practical cybersecurity training and awareness could be the difference between an appropriately managed threat and a breach. Training should focus on teaching all employees to identify and flag malicious emails. In doing so, this prevents them from bringing harm to your company and its customers. In addition, cybersecurity awareness shouldn’t be a one-off exercise but an ongoing endeavor. Why? Because email scam tactics continuously evolve.
Implement a Password Management Solution
Often, cyber-attacks happen because email marketers and target customers fail to secure their email accounts with unique and hard-to-guess passwords. For such individuals, password management tools come in handy because they help create sufficiently complex and secure passwords.
Only authorized individuals will access business email with such a tool in place. So on their part, your customers won’t have to worry about their email accounts getting hacked. Nor will they worry about their accounts being used to perpetrate cyber attacks.
Create a Cybersecurity Plan
As a marketer, the greatest mistake you can make is to think that cybersecurity is the role of the IT department. However, it’s best to remember that most attacks arise from email-based threats. Hence, the need for a comprehensive and well-thought-out cybersecurity plan.
The plan should account for email-borne threats and include policies, recommendations, guidelines, and requirements regarding email communications. As part of your organization’s cybersecurity plan, the marketing and IT teams should collaborate to secure your email marketing environment.
Email marketing is a fantastic tool that businesses can leverage to reach the target audience. Nonetheless, marketers should be smart and adopt cybersecurity practices in email marketing. These practices will protect them from attacks. Also, it will prevent email clients from marking out the marketing emails as containing possible threats or being suspicious.