According to Noel Peebles, “You can have the best product or service in the world, but if people don’t buy it, it’s worthless. So, in reality, it doesn’t matter how wonderful your new product or service is. The real question is — will they buy it?” Peebles basically tells us a lot about the artful process of content writing. Yes, your articles may grab the attention of your target audience, but the question remains: Will they read your content? Let us discover some of the fundamental tips in writing content that ignites action from your readers!
The Importance of Grabbing Your Readers’ Attention
Millions of readers from all around the world may notice your articles as you publish them online. However, getting their full attention and encouraging them to click on your content is just the beginning of the entire conversion process. As a digital marketer, you may already have an idea of how to get your site visitor to respond to your call-to-action (CTA). The same concept rings true when it comes to writing content that ignites action. Through engaging content, you increase the chances of a customer to convert.
Content writers, even those who are already professionals in the field, often get lost when they create content. Usually, the content they write will not lead people to respond through desirable and measurable actions. These actions include subscribing to the company newsletter, filling out a form, purchasing an item, or availing of a service. These writers — perhaps, even you — would ask themselves where they could have gone wrong.
Five Tips in Writing Content that Ignites Action
Ultimately, the goal is to get more people to read your content. Below, you will find some of the fundamental tips in writing content that ignites action from your readers:
- Be Provocative in your Content
Ask this question first before you write something: “Does your article flip conventional wisdom in your readers’ heads?” Being provocative in your writing is far more effective than just raising the eyebrows of your readers. This type of writing content ignites action, interest, and emotion on the part of your readers. Publishing these types of content will help push the boundaries of thought to make your reader think beyond the usual. So, as they read your work, they become even more interested and engaged with your topic.
- Explore a Unique Angle in your Content
Another question that you have to ask yourself when writing content that ignites action is if you are trying to write something that others have already written before? If you are, then it would be best that you attack it using a different angle. In doing so, it would appear to your readers as if you are writing something new. In reality, you are only presenting the information in a unique and, perhaps, even better way. So, instead of writing content on a particularly exhausted topic, maybe you can re-write it into something fresher and more comprehensive?
- Produce Relevant Content
The content you write ignites action if it talks about something relevant to the campaign you are trying to market. For instance, if your campaign is concerned about spreading awareness of the benefits of social media optimization, then your content should not talk about computer viruses and malware. Moreover, you should also make sure that your content is relevant to your target audience. So, taking the example above, the content you write should target businesses that use social media to sell their products and services.
- Show Mastery in Topic
Great content must offer readers an unparalleled idea. Doing so would show that your content indeed provides added value for its readers. To do this, you must know how to expand complex ideas and deliver a comprehensive analysis on your chosen topic that your readers cannot find and could not possibly find from other resources online. This is also where you should consider uniqueness. Additionally, you can improve the content by adding reliable firsthand information, which your users can use as a reference or new insight.
- Provide Innovative Solutions
Most users online search for answers to their questions, issues, and concerns. So, write content that ignites action by providing your target readers with innovative solutions to the problems that they are facing. First, you can do this by writing something that can potentially intrigue your reader about the product or service you are trying to sell. For example, you can use “Misconceptions and Fixes for SEO Strategy of Websites” as your title. With this engaging title, you can attract your readers, especially those looking for solutions to their SEO concerns.
Continue Writing Content That Ignites Action
All in all, content writing requires burning up your creativity. You need to find new and innovative ways to present your idea. Make sure that you use words that ultimately drive site traffic and encourage customer conversion. Of course, you can try writing as if you were only talking to a friend. However, make sure that, after reading your article, your readers will absorb new ideas, which will surely make them want to come back for more!
If you need further help to produce fresh and creative content that ignites action for your blog, business website, or social media channels, employ an SEO company in the Philippines that offers professional web content services!